Verve Health exists because the system wasn’t built for the people it’s supposed to serve. We’re changing that, one relationship at a time.
We started Verve Health because we saw the same story on repeat: people paying more for healthcare and getting less. Rushed visits. Surprise bills. Providers who couldn’t remember your name, let alone your history.
We believed there was a better way: a model where the clinician works for the patient, where time isn’t rationed, and where prevention isn’t an afterthought. That belief became Verve Health.
Today, we serve individuals, families, and businesses with Advanced Primary Care, Foundation Health Coaching, and Functional Medicine, all under one roof, all built around the same principle: care should be personal, proactive, and accessible.
Our values aren’t on a poster. They’re in every visit
Traditional primary care wasn’t designed for high performers.
With 10–15 minute appointments, care becomes reactive and rushed. There’s little room to analyze data, explore root causes, or design a strategic health plan. The result? Symptom management instead of health and performance optimization.
The reality is that most healthcare models are built on volume. More visits. More prescriptions. More procedures. Not better outcomes.
Even physicians recognize the flaw. Many are frustrated by a system that limits their ability to practice proactive, preventative medicine.
High-level professionals deserve a different standard of care — one built around time, strategy, and long-term performance.
A Better Model
No rushed visits. No inflated lab bills. No symptom-only treatment.
Our membership gives you comprehensive primary care for one monthly investment — covering prevention, acute and chronic care, minor procedures, and personalized health coaching.
Longer appointments mean we solve problems at the source — avoiding unnecessary referrals and downstream costs.
We power primary care with a functional medicine root cause foundation. We connect symptoms, habits and functional biomarkers into one coherent picture.
We don’t just treat the fire.
We find — and eliminate — the spark.
Founder’s Journey
My belief in a better healthcare model is personal.
Several years ago, I developed debilitating back pain. Imaging revealed an issue at L4–L5, and surgery was recommended as the obvious next step. But something didn’t sit right.
Instead of moving straight to an invasive solution, I chose a more conservative path — chiropractic care, mobility work, and disciplined rehabilitation. The progress was gradual, but it was real. Within two years, the pain was completely gone.
That experience changed how I view medicine. I saw firsthand that the body is remarkably capable of healing when given the right support — and that too often, our system defaults to the most aggressive intervention before exploring smarter, restorative options.
It reinforced my mission:
Start with root causes. Prioritize least-invasive solutions. Build health the right way.
— Gerry Erb, CEO and Founder
